Just being part of iloveauctions is a great start towards a successful
auction. But there are many things that you can do to promote your auctions
on both a long and short term basis. The same things that you do to promote
a website apply even more towards an auction, since time is a crucial element
of any auction. A good promotional strategy will provide momentum for your
auction when done on a regular basis. By establishing a routine you will
be constantly reminding your customers where you are, and what you have
to sell. Without this routine, you will be no longer at the forefront of
your customers attention, allowing them the chance to be elsewhere buying
other things.
The main page of your auction is a permanent page. This was done
so that no matter how many auction s you hold, people can always return
to the same address, either through memory or a bookmark. This allows you
to use the address in all of your promotions on the Internet, or any other
advertisements.
http://www.iloveauctions.com/sites/????
Replace the ???? with your login name.
If you logged in with strictbb
The permanent address would be:
http://www.iloveauctions.com/sites/strictbb/
We recommend that you spend a half hour a day, or at least an hour or two
a week promoting. The more you do, the better the results will be. You
will notice one main theme throughout our little list of ideas here:
Most of them don't cost a dime...
Newsgroups
Newsgroups | Email
| Search Engines | Other Media
| Partners
Absolutely the best place to promote anything collectible,
the Newsgroups provide the quickest exposure for your auctions. The Auction
Manager is designed to take advantage of this. By utilizing the "Print
Current Auction" button on the Manager Menu, the entire contents of your
auction are printed out to a web page for you. From there a simple Select,
Copy, and Paste will advertise your auction to a high concentration of
your potential audience.
By all means, try to follow the etiquette
of the Newsgroups.
Post only to appropriate groups, no more
than once a day for an auction.
Here is a list of Newsgroup Addresses. Most of you have been provided
some type of Newsreader by your Internet access provider. If not, The Programs
Free Agent or WinVn will do the trick.
If you are in need of a different newsgroup, try an Internet Search, or
email iloveauctions
for ideas.
Email
Newsgroups | Email
| Search Engines | Other Media
| Partners
Many excellent Email programs allow you to maintain
a mailing list. The features are different in all, but Eudora and Pegasus
Mail are both free and offer the right features. By all means take the
time to collect the email addresses of anyone you do business with. Be
respectful of course if they do not wish to receive mailings.
Every time you start an auction, mail to your
list. Similiarly. Send another email with the current bids just before
the end. Make sure to provide the location of the auctions each time.
Another huge feature of almost every email program
is the signature. Many Newsreaders have this feature as well. A signature
is something that gets added to the bottom of every piece of correspondence.
A little ad if you will, whoever recieves this will know the location of
your auction, and a little bit about what you do.
Search
Engines
Newsgroups | Email
| Search Engines | Other Media
| Partners
You can submit your main page to any search engine
you can think of. By going to the main pages of any search engine, you
will generally find a spot to submit your page. The search engines will
then index your page. If someone searches for the right subject, your page
will appear in the results.
The most important thing to do here is to properly
describe yourself and your auction in the Auction Setup. These are the
words that the search engines will base the matches upon. Complete information
will result in more hits for your auction.
Other
Media
Newsgroups | Email
| Search Engines | Other Media
| Partners
There are so many other places to advertise your
auction, and most people overlook them. The simple basis of fact is this:
The more places you can mention your auction or website, the more traffic
you will get. More traffic means more sales. They cannot buy from you if
they never heard of you.
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Business Cards
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Letterheads
-
Envelopes
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Answering Machines
-
Press Releases
-
Classifieds
-
Websites
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Referrals
Speaking of Referrals....
Partners
Program
Newsgroups | Email
| Search Engines | Other Media
| Partners
Just a reminder that we are using referrals as a
great way to build up iloveauctions.
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